Salon Management Tips from SalonBiz Software

William Edge has become a leader in the industry by re-inventing the concept of selling. His unconventional (yet very successful) methods have made him a sought-after motivational speaker and consultant while his William Edge Salons are among the most cutting “edge” in Texas.

Edge’s concepts start with simplicity. He challenges everyone in the salon/spa—owners, managers, front desk personnel and service providers—to continuously educate the customers. And in order to do so, he encourages them to see, speak and hear differently. As he explains, it is important to see product recommendation as a critical part of building trust with your guests. The way you speak to your guests can build or diminish trust. And hearing the terms the clients use for their expected outcomes can help you to offer the best product and/or service as a solution.

In addition to using your powers of sight, speech and sound to pick up on ways to serve your guests, Edge espouses the value of crunching the numbers. The SalonBiz Sales Summary Report is a great tool to help you organize and analyze your data, giving you up-to-the-minute summaries of business activity. And if you or your staff are unfamiliar with SalonBiz (or just need a refresher course), our Webinars are a great way to learn something totally new or just brush up on your SalonBiz knowledge. The numbers always tell your story. Whether that story is mystery, comedy or drama is up to you!

The “Retail Edge” program is Edge’s system for maximizing retail opportunity. In it, he helps you learn to identify what’s broken about your current retail model and reposition products to clients as tools that can help them get results. By hearing the clients’ needs, you can educate them on the products and benef

its rather than giving them an old-fashioned sales pitch. Inventory management is vital to retail success, and making sure your shelves are properly stocked with the hottest products is essential. Use the SalonBiz inventory report to monitor your top 25 selling products.

Finally, Edge believes that you must enroll your team and then hold them accountable for your culture. Making that connection allows you to convince them that “sell” isn’t just another four-letter word. Once they make that discovery and learn to attach emotions to outcomes, you’ll see a change and a shift in the energy of your entire location (that will translate to your bottom line).

William Edge is one of the most insightful motivational speakers in our industry. His commitment to education has brought him around the world—from London to Taiwan to Australia—performing hair shows on tour. He has also presented at several top industry events including TSA, Serious Business and Aveda’s Master Jam, and has been featured in American Salon and Salon Today’s “Top 200 Salons” issue. Currently, he is the owner of the William Edge Salons (located in New Braunfels and Dallas, TX) and the business consulting firm Pure Edge-ucation

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